With more than 65 years of combined legal marketing and public relations experience, Edge Legal Marketing consultants will help your company reach your target audience through strategic, results-driven programs.
Whether your company is focused on one specific outlet or looking for multi-channel campaigns, Edge Legal Marketing will help you reach the industry’s decision-makers. We offer counsel, perform research and carry out the details from strategy development to budget planning to writing and executing on tactical media plans and marketing calendars.
Our experience means we know the needs of large defense law firms differ from the needs of plaintiff firms or corporate legal departments. It means we know that every practice area is distinct and requires a deft touch, as IP (Intellectual Property) attorneys have different concerns than PI (Personal Injury) lawyers; that corporate counsel at Fortune 500 companies have different priorities than those in smaller corporations; and that law firm CTOs, partners, IT professionals, firm administrators, paralegals and legal secretaries must be reached in ways that show a full understanding of both their pressures and responsibilities.
We’ll work with you to develop an effective, strategic plan based on your company’s overall goals. From there, whether the focus is public relations, any of a number of marketing channels or a combination of strategies, tactical plans are developed that maximize your budget to achieve results.
Edge Legal Marketing was launched in January 2007. It was born after a former agency, LegalVoice, Inc., dissolved at the end of 2006 and the company’s CEO, staff and partners wished to continue delivering marketing and PR services to existing and new clients.
Edge Legal Marketing’s predecessor, LegalVoice, was a trusted partner to companies targeting law firms and corporate legal departments for almost ten years. LegalVoice’s reputation for success was built on cultivating strong yet flexible, targeted programs yielding unmatched results. Edge Legal Marketing is proud to continue the same level of quality service that LegalVoice clients have relied upon for years.
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